Organic Ritual Beauty
Home to luxurious, organic beauty treatments and products - all personally developed and hand crafted by owner Lottie - ORB gives its name to two salons, based in Uppingham, Rutland.
Self proclaimed ‘natural beauty nerd’, Lottie (senior therapist, owner and product formulator) launched ORB under a strict all natural, organic ethos. Recognising how lifestyle and environmental stressors take a toll on our skin, hair and overall well-being, it was after spending time training in the beautiful scenery of New Zealand that Lottie realised her dream to combine nature with beauty. Spread across two salons, Lottie now offers a range of organic, eco-friendly beauty treatments and products that are as kind to your skin as they are to the planet.
When thinking about creating product images for ORB, I was focused on reflecting Lottie’s clean essence, wanting the imagery to align with the core eco-friendly, natural values and holistic beauty. My goal was to evoke feelings of purity, sustainability, wellness and luxury whilst showcasing the natural beauty of both the products and the environment.
On our brand shoot, I opted for natural lighting to help capture the authentic, warm glow of Lottie’s products. Soft, diffused natural sunlight in the salon created a serene atmosphere and reflected the gentle, nourishing nature of ORB’s treatments.
It was important to keep the backdrop minimalistic and use only neutral tones. The rustic wooden table helped create an organic, timeless look whilst the warm, earthy colours added a sense of natural luxury. I also wanted to emphasise the organic and sustainable nature of Lottie’s products by incorporating elements of nature into the shots. The layout of ORB is charming with bowls of dried flowers and herbs everywhere. I wanted to strategically mirror this in the background and keep the natural vibe alive by surrounding the products with leaves, stones and flowers to create a more authentic, nature-inspired feel.
ORB is associated with simplicity and purity so minimalist styling for this shoot was key. I wanted to keep the product-focused imagery simple and clear, with little clutter, to highlight the quality and authenticity of Lottie’s products. Both salons are fresh and tranquil spaces so the pictures needed to reflect that. There was a deliberate avoidance in using any excessive props or complex backgrounds, letting the products speak for themselves. For showcasing stock and materials, I always believe a symmetrical layout works best. Particularly, in neat arrangements on a plain surface to help draw attention to the package and branding.
Overall, I wanted the feel of this product shoot to communicate calm, relaxation and luxury whilst reflecting ORB’s core values of purity, sustainability and wellness. By focusing on natural light, minimalist styling, earthy textures and the gentle power of natural ingredients I believe Lottie and I created imagery that resonates with the beauty of nature and the luxurious simplicity of organic beauty.